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The Internal Communications Conference, Manchester Programme

08.30 Registration & Coffee, Objective Setting

09.00  GIC Welcome, Interactive Voting Introduction & Chairs’ Opening Remarks

Jonathan Bunn
Communications Director EMEA
MetLife

09.15  Meet & Greet

Get to know your fellow attendees – what are the key questions you’re hoping to answer today? Share your internal communications pain points, lessons learned and successes!


NEXT-LEVEL ENGAGEMENT - DOUBLE PERSPECTIVE

09.30  Inspirational Strategies For Effective, Innovative Internal Communications Which Maximise Business-Wide Employee Engagement

  • Mission-critical internal communications steps to take to achieve top-class, two-way employee engagement
  • Exploring innovative and basic (but impactful) content and delivery strategies: how can you ensure you get the message across, but in a more interactive and engaging way?
  • Pinpointing the best internal communications tools and techniques for engaging and empowering the workforce and boosting performance – does video still add value?
  • Maximising the impact of managers and leaders as an effective internal communications tool to drive and sustain engagement in teams business-wide
  • Take your engagement initiatives to the next level and boost motivation and productivity with fresh ideas and inspiration to drive and sustain employee engagement

09.30 Perspective One

Gordon Dowall-Potter
Head of Internal Communications
O2 (Telefónica UK)

09.50 Perspective Two

Charlie Field
Senior Director – Communication & Colleague Experience
Asda

Carl Tabisz
Senior Manager – Colleague Experience
Asda


SOCIAL MEDIA

10.10 Exploring The Social Platforms Which Can Truly Impact Internal Communications Success & Boost Engagement

  • Which platforms are really taking off in internal communications?
  • Assessing the pros and cons of workplace social media and how to take advantage of it in your organisation to make it a success
  • Overcoming the challenges to getting reluctant staff and senior stakeholders on board by demonstrating the credibility, potential and value of internal social media
  • Keeping it alive: top tips for not only launching internal social tools but driving continued awareness, engagement and interest
  • Striking the right balance between internal and external social media communications and aligning these effectively to the business message and values

Claire Chambers
Director, Internal Communications UK&I
Centrica

Geoff Timblick
Head of Internal Communications, Delivery & Measurement
Centrica

10.30 Morning Refreshment Break With Informal Networking

11.00  Bonus Session; Reserved For Exclusive Partner Speaker: Can you help internal communicators boost engagement and provide real business impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com.


WORKPLACE BY FACEBOOK: SNAPSHOT & Q&A

11.30  Just Over One Year On From The Launch Of Workplace By Facebook, How Are Organisations Maximising Its Value As An Engaging Internal Communications Tool?

What are the key challenges and success points when implementing Workplace? How has it taken off? How does it compare to other channels? Does it really deliver results?

Jo Storr
Senior Internal Communications & Engagement Manager 
DFS


TROUBLESHOOTING BREAKOUTS

11.50 Now, Make It Applicable To Your Organisation!

Discuss the key themes of the day and lessons learned in small breakout groups; gain useful insights and business solutions to take back to your organisation. Our ‘troubleshooting facilitators’ will move around the groups and feed back some of the best action points and ideas.

Troubleshooting Facilitators:

Kirsty Bowen
Internal Communications Manager
Coventry Building Society

Richard Thorburn
Internal Communications
Arts Council England


MEASUREMENT & IMPACT

12.20  Secure Top-Level Buy-In! Take Advantage Of Simple & Effective Techniques For Measuring Your Impact & Proving The Value Of Internal Communications

  • Top techniques and new ideas for quantifying and qualifying success to engage stakeholders across the business with the importance of internal communications
  • Quick, easy wins for proving the worth and value of internal communications to the CEO: which are the most important KPIs?
  • Navigating the challenges of multi-channel measurement: winning strategies for evaluating success across different channels to develop a clear picture of internal communications’ results
  • As digital channels continue to evolve, how can we effectively measure digital reach and content impact?
  • Exploring the best tools for gaining meaningful measures of behavioural change and engagement to drive continued communications improvement and success

Tim Seamans
Director of Communications & Public Affairs
University of Liverpool

12.40 Lunch & Informal Networking For Delegates, Speakers & Partners


INFORMAL PEER-TO-PEER DISCUSSIONS

13.10 Informal Peer-To-Peer Discussions In The Networking & Exhibition Room

A) Engaging & Empowering Leaders

Anne-Marie Coe
Associate Director, Internal Communication, Events & CSR
BGL Group

C) Effective Employee Apps

Catherine Unsworth
Internal Communications Manager
TransPennine Express

E) Traditional Channels

Melissa Thomson-Mead
Senior Internal Communications Officer
Greater Manchester Police

G) Internal Comms Is Dead…Long Live Internal Comms!

Wendy Coello
Head of Group Colleague Communications
The Co-op

B) Internal Comms On A Shoestring Budget

Kirsty Bowen
Internal Communications Manager
Coventry Building Society

D) Social Intranet

Caroline Zimmermann
Group Internal Communications & Digital Media Manager
Volkswagen Group

F) Global Communications

Emma James
Group Employee Engagement Manager
Merlin Entertainments plc

G) Internal Comms Is Dead…Long Live Internal Comms!

Laura Kamczyk
Internal Communications Lead (HR)
The Co-op

13.40  Chairs’ Afternoon Remarks

Jonathan Bunn
Communications Director EMEA
MetLife


DIGITAL INNOVATIONS, NEW TECHNOLOGIES – PANEL

14.00 Keep Pace With The Latest Innovations In Digital, Technologies, Apps & Tools To Future-Proof Internal Communications, Add Value & Achieve Tangible Results

  • Not jumping on the bandwagon! Keeping up to date with the latest internal communications trends and innovations and identifying the next big thing which can truly impact your organisation
  • Real-life experiences of rolling out new technologies, digital channels and employee apps: how can we ensure colleague buy-in, uptake and engagement and drive long-term success?
  • Top tips and simple in-house tools for creating fresh, engaging videos which capture colleagues’ attention and achieve your objectives
  • Tracking employee engagement and behaviours: what innovative yet simple tools are available to track how internal communications affect organisational culture?
  • What’s new? Tapping into never-before-seen innovations and ideas to take internal communications to the next level – even on a shoestring budget

Rachel Dies
Head of Employee Communications
Britvic PLC

Georgia Mason
Internal Communications Manager
BT

Zoe Vafadari
Director of Internal Communications & Engagement
TalkTalk Group

Kate Donovan
Corporate Internal Communications Lead
Severn Trent Water

Steve Murphy
Head of Communications & Marketing
Mersey Care NHS Foundation Trust

Angharad Miller
Head of Internal Communications & Community Engagement
TSB Bank


CONTENT & CHANNEL STRATEGIES

14.30 Optimising Content & Channel Strategies To Craft A FullyIntegrated, Multi-Channel Approach For Internal Communications Which Directly Impact Engagement & The Bottom Line

  • Intranet, email, newsletters, face-to-face; comparing and contrasting the effectiveness of different channels to implement a multi-channel approach which really works
  • Effectively integrating content and campaigns across digital and non-digital channels to ensure your messages are getting across, without wasting time or resource on duplicating content
  • Devising an effective channels strategy to bring different demographics on the same journey to embrace new ways of working and communicate with them via their preferred channels (without leaving any staff behind)
  • Best-practice advice on all stages of integrating intranets - across roll-out, campaigns, promotion and upgrades – to drive its value as a collaborative engagement tool
  • How much active content planning is needed in modern-world internal communications? Successful strategies for prioritising content, embracing innovative ideas and aligning this with channel and business objectives

Linda McGee
Head of Internal Communications
McDonald’s Restaurants Ltd

14.50 Bonus Session; Reserved For Exclusive Partner Speaker: Can you help internal communicators boost engagement and provide real business impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@internalconference.com.

15.20 Afternoon Refreshment Break With Informal Networking


REACHING DIVERSE AUDIENCES

15.50 Overcome The Obstacles To Reaching & Engaging Remote, Frontline, Global & Multi-Site Staff: Insights Into Understanding & Segmenting Internal Audiences To Maximise The Reach & Relevance Of Internal Communications

• From frontline staff to remote and home workers to global colleagues, explore the trends in successful methods for ensuring the right communications are reaching employees to keep them up to date, engaged and involved

• How can internal communicators leverage staff insights and audience segmentation to truly add value by delivering relevant communications on employees’ channels of choice?

• Making the most of new developments in employee apps to communicate with a diverse, hard-to-reach workforce for measurable success in getting messages across

• In a truly global organisation, overcome the challenges of cultural and time zone differences to effectively communicate key messages to all employees at the same time

Jennifer Thomas
Head of Internal Communications & Experiences
Direct Line Group


CHANGE, CULTURE & VALUES

16.10 Best-Practice Strategies For Communicating Well During Times Of Change, Embedding Positive Cultures & Encouraging Colleagues To Embrace Organisational Vision & Values

  • Winning the change battle! Overcoming the challenges of new and ongoing organisational change programmes to communicate effectively, support employees and maintain engagement through times of change, disruption and uncertainty

  • From digital transformation to restructures to rebranding and more; devising positive communications strategies to get colleagues on board with positive and negative change and new ways of working

  • Taking advantage of internal communications as a key tool for supporting business goals, promoting organisational values and fostering a positive, organisation-wide culture

Sam Meredith
Lead Specialist - Internal Communications
Newcastle City Council

16.30 Reflection Time & Co-Chairs’ Closing Remarks

17.00 Official Close Of Conference

For more information on how to get involved in The Internal Communications Conference, Manchester – Real Impact, Real Results, please email partner@internalconference.com or call the team on +44 (0)20 3479 2299.